We create “undifferentiated marketing” when we are trying to appeal to all types of people. We do this because we think that if we do so, we’ll get to a larger audience. There’s just one problem. Undifferentiated marketing is a losing strategy.
Undifferentiated marketing is a strategy that we have been developing at Arkane for quite some time. Its purpose is to let the vast majority of customers in on the best of what we have in our marketing. But what we do in marketing, as well as in marketing in general, is often difficult to determine. It can be as simple as a single, clear focus, or it can be as complicated as a large, complex target.