Don’t get me wrong, I love marketing, and marketing is an activity I enjoy. However, I have a hard time seeing the marketing itself as a valid reason to want to get a new home up on the market. The reality is that marketing is more about selling your house than it is a vehicle for getting a new one.
This is why I hate the marketing tactic of buying a brand new home. I bought my house, moved in, and then moved out, and the whole process of selling my house was a non-event. I knew the people who owned the property, had done the paperwork, had paid the taxes, etc. And as for the marketing itself, I can’t really see it as anything other than me trying to get people to buy my house.
Sure, you can make your own marketing, but that is not the point. The point is to get people to sign up for your mailing list. That is one of the ways you can get a lot of people to sign up for your mailing list.