I love working with cisco partner marketing because it is not just a marketing position. It is a lifestyle of people who are passionate about the business and have a deep need to help the company grow. We are all busy being in the business, and we cannot help it if we also want to have fun and participate in the community.
We are all busy being in the business. Not having a full-time job does not mean that we don’t have a personal life. That is a very common response I get when I ask people how they got started in the field. Some of us just have a passion for what they’re doing. That’s how I got into marketing.
The fact that cisco partner marketing is the name of a website doesn’t mean that it’s a good idea to use it. That’s a sign that you’re not committed to your company or its goals and are just using it to get attention for yourself. And I’m not just talk with cisco partner marketing, I am talking about marketing to cisco partner.
I love cisco partner marketing and I have many of the same questions I have for other people here. I have been using this website for about two years, and I have a couple of problems with it. First, there is a big disconnect between what the website says about cisco partner marketing and what it actually looks like. Its hard to tell what it actually does, and what it says about marketing when you have a website that doesn’t look like the actual product.
The reality is that marketing to Cisco partners is a lot like marketing to other businesses. Its not hard to implement, but it takes a lot of organization and planning to make it work. Many marketing companies work by sending out a series of marketing emails to different channels, and then wait for those emails to get bounced back to them. Cisco partner marketing sends out a lot of emails to your customers, and then waits for your customers to respond.
Cisco partner marketing does this because it is a great way to build brand awareness, and a lot of people do like to get the word out about their products. So it was a natural step to use the same tactic for partner marketing in a collaborative marketing effort.
Partner marketing (aka marketing through partners) involves a company sending out emails to potential and existing partners about what the company does. Those emails are also sent out to your customers. The goal is to get your company’s customers to want to work with your company. In the case of Cisco partner marketing, the emails were also sent to a bunch of customers, so I’m certain some of our customers thought they were sent to Cisco itself.
The campaign we ran was a great example of this. We sent an email to Cisco customers a few months ago saying that Cisco would be offering a new credit card program that would allow people to use both their credit cards and their personal checking accounts to pay for things. We thought this was a great idea, they were excited about it, and we even had a few customers sending in their names for the very first time. However, something weird happened.
They told us that they didn’t want to be associated with the campaign, that they didn’t think it was any good, but they still wanted to do it. Not wanting to be associated with it became one of the biggest hurdles for us as marketing partners.