attribution icon, person icon, male icon @ Pixabay

Attribution is one of the most important factors in determining your conversion rate. In this post, we will cover what attribution means and how you can use it to improve your conversions. You can also use attribution to understand whether your ad spend is worth it.

ballet dancer, ballet, old-fashioned @ Pixabay

For example, if you notice that a Facebook campaign led more people to visit your site than an Adwords campaign with the same budget, then likely this means you should be spending less on ads and putting money into other areas of marketing for better results. __ The average conversion rate from visitors who arrive via paid advertising campaigns (such as Google Ads) is around two percent compared to three or four times higher for referrals from social media posts by friends and family members; which makes sense because these types of pages are usually opt-in email subscriptions rather than intrusive popups in between webpages. Sharing content across multiple platforms improves conversions rates dramatically without any increase

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