“Can-Am is on the ropes, reeling from a series of blows to its bottom line that have been met with mixed reactions. The company has struggled in recent years against an onslaught of new competition and shifting market trends.” Keyword: can am wrestling Blog Post: “Can-Am is on the ropes, reeling from a series of blows to its bottom line that have been met with mixed reactions. The company has struggled in recent years against an onslaught of new competition and shifting market trends.” “Can-Am’s two largest markets are the U.S., where it controls about 50% of the motorcycle market for recreational use, and China, which accounts for about 70% of all sales outside North America.” The article discusses how Can Am is dealing with its competition by branching out into other areas such as off road vehicles like side x sides or ATVs. It also mentions their struggles due to shifts in what customers want now versus previous generations when people would buy motorcycles just

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